Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Charles Schwab TV Commercial, 'Talking to Carl'
A broker sitting in a car is asked about his rates for online trades by his driver. The broker starts to get nervous when he sees that Charles Schwab is offering a lower rate than he is. Before long, he sees signs for low rates popping up everywhere: on bus stops, the tops of taxis and even on the buses themselves. When a client calls to talk about his rates, he disdainfully says "Schwab," which accidentally prompts the caller to switch over to Charles Schwab.
Advertiser
Products
Tagline
“Own Your Tomorrow”
Songs
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Mood
Active
Actors
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Salvator Xuereb ... Broker, Taji Coleman ... Voice Over Broker on phone)
Agency
Universal McCann (Media Agency)
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