Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Charles Schwab TV Commercial, 'Talking to Carl'

A broker sitting in a car is asked about his rates for online trades by his driver. The broker starts to get nervous when he sees that Charles Schwab is offering a lower rate than he is. Before long, he sees signs for low rates popping up everywhere: on bus stops, the tops of taxis and even on the buses themselves. When a client calls to talk about his rates, he disdainfully says "Schwab," which accidentally prompts the caller to switch over to Charles Schwab.

Advertiser
Advertiser Profiles
Tagline
“Own Your Tomorrow”
Songs - Add
Mood
Active
Actors - Add
Salvator Xuereb ... Broker, Taji Coleman ... Voice Over Broker on phone)
Agency
Universal McCann (Media Agency)

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