Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Reese's Puffs TV Commercial, 'DMV'

Ready to apply for his driver's license and begin the first step to his independence, this boy is taken aback when the desk clerk asks what he really wants instead. The boy begins to go more in-depth into why he wants his license as the clerk continues to press the question. Beginning to crack, the boy soon resorts to shouting his displeasure with his parents, which still does not convince the clerk. When asked one last time, the boy breaks and confesses his true desire is actually a bowl of Reese's Puffs cereal.

Advertiser
Advertiser Profiles
Products
Tagline
“It's What You Really Really Really Really Want.”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Production
Casey Byron ... Producer, John Benson ... Producer, Michael Warzin ... Director
Agency
Erich & Kallman (Creative Agency), MindShare (Media Agency), Arts & Sciences (Production Company)

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