Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T Wireless 5G Evolution TV Commercial, 'OK March Madness: Color'

When asked for some "colorful commentary" on the game, an NCAA March Madness announcer misunderstands the request and begins describing the colors of the Purdue Boilermakers' uniforms in elaborate detail. Even after his fellow colleague points out his faux pas, the stubborn announcer continues in his commentary about actual colors. AT&T believes that whether it's announcers or wireless networks, just okay is not okay. The wireless company announces the arrival of 5G Evolution, what it calls the first step to 5G.

Advertiser
Advertiser Profiles
Tagline
“More for Your Thing, That's Our Thing”
Songs - Add
Mood
Funny
Actors - Add
Lena Waithe ... Voice Over), Mark Neely ... Announcer on left, Purdue Boilermakers
Agency
Omnicom Group Inc. (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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