A woman draws a series of random loops on a piece of paper. A machine emulates her pattern on a chalkboard. A race track is built based on the pattern and a BMW 328i is fitted with Michelin Pilot Sport 4 S tires so it can handle the turns with ease.

Advertiser
Advertiser Profiles
Tagline
“Performance Meets Art”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot
Characters
Agency
TBWA Worldwide (Agency)
Screenshots

More Michelin Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top