The director of procurement at Red Lobster gives an in-depth look at how the seafood restaurant is helping maintain sea life. Red Lobster says that it's been sourcing lobster from the Bahamas for a number of years. Along with the World Wildlife Fund, the restaurant has been funding fishery improvement projects in the Caribbean and says that it harvests its lobster in humane and legal ways.
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Tagline
“Traceable. Sustainable. Responsible”
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Informational
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Bahamas
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Grey Global Group Inc. (Agency), Publicis North America (Creative Agency), Publicis North America (Digital Agency), Spark SMG (Media Agency)
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