Jimmy John's TV Spot, 'Drawing the Line'

A bunch of neighbors all stop what they are doing to watch as a Jimmy John's delivery vehicle rolls through the street. Atop the car is a large timer that steadily gathers more time. As soon as the timer hits five minutes, the vehicle stops and paints a large red line on the road, indicating the limits of its delivery perimeter. Unfortunately for those still ahead of the red divider, Jimmy John's says that it won't deliver anywhere outside of a five-minute radius from its stores to keep sandwiches fresh upon delivery.