Maxwell House wants to highlight the unseen grind that moms give to their children to be successful each day. To make this unseen labor visible, the company gathered moms-to-be to take part in a special labor class that featured lessons and insights from their own mothers. After learning of the stresses and hard work their mothers gave for them, these soon-to-be parents gained new appreciation for their next step. Maxwell House encourages everyone to let their mothers know how much their labor means to them this Mother's Day.

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Advertiser Profiles
Tagline
“Good to the Last Drop”
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Emotional
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Agency
VaynerMedia (Creative Agency)

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