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About Microsoft Xbox Adaptive Controller Super Bowl 2019 TV Commercial, 'We All Win'

Xbox demonstrates the importance of giving everybody the opportunity to play. The company profiles several young video gamers who love getting together with friends but have trouble using traditional console controllers. Whether they're unable to reach both joysticks or can't operate the D-pad, they say the layout prevents them from playing at the level they are truly capable of. It's for kids like these that Xbox developed its Adaptive Controller, which features a redesigned button scheme intended to make gaming more accessible to everyone. One boy named Grover gleefully remarks, "I think I can crush my friends." Xbox states that when everybody can play, we all win.

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Advertiser Profiles
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Emotional
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None have been identified for this spot
Agency
McCann Worldgroup (Creative Agency)

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