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Smokey Colbert, voiced by Stephen Colbert, is filling in for Smokey the Bear because there's much more to say than, "Only you can prevent wildfires." Smokey Colbert explains that nearly 90 percent of wildfires are caused by human carelessness. So, unlike the song says, I guess "we did start the fire." That's why the bear says he respects mother nature and her trees, whether they are coniferous or new car-scented.

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