Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Pepsi TV Commercial, 'The Encounter' Featuring William H. Macy

An unidentified object hovers over the remote plains of Wyoming while surrounded by mysterious symbols floating in the air. The government has brought in its best decoders in an attempt to understand the alien symbols but to no avail. Finally, William H. Macy decodes the symbols when he notices their resemblance to the Pepsi logo. He braves an alien encounter by offering a can of Pepsi to the imposing creature, only to discover that there is a fluffier, 2-liter-bottle-craving critter inside the intimidating shell. After the peril William goes through, the alien takes off in its ship without even paying him for the carbonated beverage.

Advertiser
Advertiser Profiles
Products
Music
The song was created for this commercial
Mood
Funny
Scene Location
Wyoming
Actors - Add
William H. Macy ... Actor/Actress
Characters
Production
Henry Hobson ... Director, Jed Herold ... Producer, Kate Leahy ... Producer, Steve Annis ... Director of Photography
Agency
Goodby, Silverstein & Partners (Creative Agency), MJZ (Production Company)

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