Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo TV Commercial, 'The BLUE Story: Name'

When they brought their puppy home, the Bishop family had no idea what to name him. They take naming their pets very seriously, and it wasn't until the name Blue came up in a magazine that the family settled on the name for their pup. Blue fit in with the family perfectly and the Bishops never imagined they would have a pet food line named after their dog...but here they are wishing every family's dog well by offering pet foods with high-quality ingredients.

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Advertiser Profiles
Tagline
“Love Them Like Family. Feed Them Like Family.”
Songs - Add
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Animals

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