Planters NUT-rition TV Spot, 'The Pay Gap Is Nuts'

NUT-trition and the Equal Rights Advocates set out to prove that no one wants to get less. So, they set up an experiment in a grocery store where two packs of trail mix were priced the same but sized dramatically differently. Man after man tried to buy the larger-sized package only to be told that it was reserved for women. The conversations that followed revealed this conclusion: no one wants to get less. NUT-trition and the Equal Rights Advocates want help fighting the pay gap so that neither men nor women get less for their work.