A spokesperson for Brand Power highlights the Febreze PLUG, suggesting it for a mother who's constantly battling lingering smells of dog, shoe and body odor in her home. Febreze PLUG is designed to offer long-lasting continuous freshness for 1,200 hours with a dual chamber design which alternates between two scents. The product also has OdorClear technology, which is said to clean away odors rather than just masking them as one satisfied mother finds out.

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Grey Global Group Inc. (Agency), Starcom MediaVest Worldwide (Media Agency)

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