Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Mountain Dew Ice TV Commercial, 'That's Cold' Featuring King Bach, Joel Embiid

Viral personality King Bach shows off a neat trick while on a community basketball court. He takes a deep drink of Mountain Dew Ice, and when he exhales, a quick-dribbling icy player is formed from his breath. His friend is unimpressed. He also takes a drink of Mountain Dew Ice, but when he exhales, he produces Joel Embiid who rejects King Bach’s player brutally. Mountain Dew says that Ice is a clear and refreshing lemon-lime Dew.

Advertiser
Advertiser Profiles
Products
Tagline
“That's Cold.”
Songs - Add
Mood
Active
Actors - Add
Simon Longnight ... Guy holding basketball, Joel Embiid , King Bach
Agency
BBDO (Agency), BBDO Worldwide (Creative Agency)

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