During the king's bath, he tells his servants why he loves Bud Light. He explains that there are only four ingredients: hops, barley, water and rice. The king abruptly gets out of the bath while excitedly continuing that since Bud Light has no corn syrup, artificial flavors or preservatives it allows the whole world to see the bare essence of the beer ... just like how everyone outside the window can see him stripped down due to forgetting to put on his robe.

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John Hoogenakker ... The Bud Light King
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Wieden+Kennedy New York (Creative Agency), Draftline (Media Agency)

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