Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light TV Commercial, 'Royal Bath'

During the king's bath, he tells his servants why he loves Bud Light. He explains that there are only four ingredients: hops, barley, water and rice. The king abruptly gets out of the bath while excitedly continuing that since Bud Light has no corn syrup, artificial flavors or preservatives it allows the whole world to see the bare essence of the beer ... just like how everyone outside the window can see him stripped down due to forgetting to put on his robe.

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Products
Songs - Add
Mood
Funny
Actors - Add
John Hoogenakker ... The Bud Light King
Agency
Wieden+Kennedy New York (Creative Agency)

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