Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fruit of the Loom Breathable Boxer Briefs TV Commercial, 'Sky Dive'

Two men are skydiving and having a casual conversation about underwear. One mentions that his Fruit of the Loom boxer briefs are breathable because it has tiny holes in the fabric that lets air blow right through it. He points out that it's similar to the other man's parachute in that way. Danny, with the hole-filled parachute, says that he might need to get...the picture cuts and the men are now in a hospital room where Danny is in a full body cast. He finishes that he needs to get a pack of this underwear.

Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Thomas R. Martin ... Spokesperson with mustache
Characters
Agency
The Richards Group, Inc. (Agency), Crispin Porter & Bogusky (Creative Agency), Crispin Porter & Bogusky (Media Agency)

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