Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Fruit of the Loom TV Commercial, 'Sabotage'

A man brings Danny with him on a skydiving mission to explain to him why Fruit of the Loom's breathable boxer briefs are so amazing. To help contextualize it, the man cut hundreds of tiny holes in Danny's parachute. Before he hit the ground, Danny thanks him for the vivid example. Even though he's now in a full body cast he plans to pick up a pack.

Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Thomas R. Martin ... Spokesperson with mustache
Characters
Agency
The Richards Group, Inc. (Agency), Crispin Porter & Bogusky (Creative Agency), Crispin Porter & Bogusky (Media Agency)

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