Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light TV Commercial, 'Imagine'

The Bud Light king meets with one of his brewers to learn about a special ingredient that can be added to their beer to preserve it and make it last forever. Shocked, the king says there is no reason to add preservatives to their beer if they are just going to drink it immediately anyway. The brewer then asks, what if the king were to to have his beer in a year? Since he assumes he'll be dead within a year anyway, the Bud Light king prefers to have his drink now instead since year-old beer is just madness.

Advertiser
Advertiser Profiles
Products
Songs - Add
Mood
Funny
Actors - Add
John Hoogenakker ... The Bud Light King, Molly Lloyd ... Female guard
Agency
Wieden+Kennedy New York (Creative Agency)

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