Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Buffalo Wild Wings TV Commercial, 'March Madness: Overtime'

It's March Madness and your favorite college basketball team has to battle it out in overtime to determine who goes home early and who keeps the dream alive. With overtime, you'll only get one commercial break to take your eyes off the television and Buffalo Wild Wings wants to know how you'll use this precious time. You could change that smelly diaper, take out the trash or do something equally boring like text your brother-in-law. Or, the company says, you could be at Buffalo Wild Wings with your friends, drinking pints of beer and eating wings while rooting for your team and calling everyone else losers for not wearing the right colors. And, for those of you already outside with the trash bags in hand, Buffalo Wild Wings says to just keep walking until you show up to one of its restaurants to eat wings and show your school pride.

Advertiser Profiles
Mood
Funny
Actors - Add
Bob Menery ... Voice Over), Diana Chrisman ... Woman on sofa
Agency
The Martin Agency (Creative Agency)

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