When this mother discovers her son spending the day indoors playing videogames, she grabs their skateboarding helmets with plans to spend the rest of the day outside. She uses Off! FamilyCare Smooth & Dry mosquito repellent to keep the bugs away without the oily or greasy feeling that can come from other mosquito repellents.

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Tagline
“Live On!”
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Active
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Animals
Agency
Energy BBDO, Inc. (Creative Agency), Energy BBDO, Inc. (Digital Agency), PHD Chicago (Media Agency)

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