Blue Buffalo asks two cat owners, one who feeds their pet Meow Mix and the other Blue Buffalo, to read the ingredients of the food. As they rattle off the ingredients, the owner who uses Meow Mix becomes unsettled, while the Blue Buffalo user is content. The pet food company says that 9 out 10 people who Meow Mix prefer the ingredients in Blue Buffalo.

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“Love Them Like Family. Feed Them Like Family.”
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