Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo Indoor Health TV Commercial, 'Blue Buffalo vs. Meow Mix'

Blue Buffalo asks two cat owners, one who feeds their pet Meow Mix and the other Blue Buffalo, to read the ingredients of the food. As they rattle off the ingredients, the owner who uses Meow Mix becomes unsettled, while the Blue Buffalo user is content. The pet food company says that 9 out 10 people who Meow Mix prefer the ingredients in Blue Buffalo.

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Advertiser Profiles
Tagline
“Love Them Like Family. Feed Them Like Family.”
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None have been identified for this spot
Animals

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