Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Modelo TV Commercial, 'Veteran Triathlete Melissa Stockwell Fought to Overcome Obstacles'

Melissa Stockwell made a choice to serve her country as a young adult, but after losing her leg in Iraq she made another decision: to push herself and fight even harder for her fellow soldiers. This led Melissa to become a triathlete on the world stage as she fought to become her best. Modelo salutes Melissa and fighters like her because the company believes that it doesn't matter where you come from but rather what you're made of.

Advertiser
Advertiser Profiles
Tagline
“Brewed for Those With a Fighting Spirit”
Mood
Active
Actors - Add
Melissa Stockwell ... Athlete, Angel Giuffria ... Athlete with ponytail crossing finish line
Agency
Ogilvy (Creative Agency)

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