Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Progressive TV Commercial, 'Flocus Group'

Flo is in a Progressive focus group to gauge the reaction to a new commercial starring herself. Things aren't going well when the group members all agree that they like the idea of bundling home and auto insurance but not when it comes out of Flo's mouth. Things go from bad to worse when one mom confusingly says she doesn't approve of the "violence" in the ad and wouldn't let her kids see it. To top it all off, the group thinks the word "bundle" should be turned into a character like Mr. Bundles, whose catchphrase would be, "Top of the bundle to you!"

Advertiser
Advertiser Profiles
Songs - Add
Phone
1-800-PROGRESSIVE
Mood
Funny
Actors - Add
Stephanie Courtney ... Flo, Jade Catta-Preta ... Woman in striped shirt, Jamison Webb ... Man in blue button down

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