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The Outdoor Channel says that mental toughness is key for the challenge the members from the show "The Brigade" participate. Although they agree the greater the struggle, the greater reward, the adrenaline can only take one so far which is why Jack Link's says it's beef jerky can help you power through.

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Carmichael Lynch (Agency), Carmichael Lynch (Creative Agency), Space150 (Digital Agency), Carmichael Lynch (Media Agency)
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