Yoplait claims its Oui yogurt is so rich and creamy that it can stay put when turned upside down on your spoon. The yogurt maker also introduces its YQ variety, which is said to contain 40 percent less sugar than the leading Greek yogurt and is packed with protein.

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Tagline
“Now That's Smart.”
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Active
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Agency
Saatchi & Saatchi (Agency), Mindshare (Media Agency)

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