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Bud Light TV Commercial, 'Arrows'

The kingdom is being showered with arrows, but not those of a foe. Indeed, the arrows are coming from the castle where archers are shooting the projectiles blindly into the kingdom to spread news about the ingredients in Bud Light per the request of their king. The Bud Knight suggests putting the ingredient labels on Bud Light boxes next time to avoid injuring random citizens, but also, in true chaotic form, he tells the archers to widen their stances to get better range. Bud Light is pleased to announce the arrival of its ingredient labels in February 2019.

Bud Light
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Gonzalo Bouza ... Guy shooting arrows, Molly Lloyd ... Archer, Rafi SIlver ... Voice Over
Bud Knight
Wieden+Kennedy ... Creative Agency, Draftline ... Media Agency
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