Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light TV Commercial, 'Arrows'

The kingdom is being showered with arrows, but not those of a foe. Indeed, the arrows are coming from the castle where archers are shooting the projectiles blindly into the kingdom to spread news about the ingredients in Bud Light per the request of their king. The Bud Knight suggests putting the ingredient labels on Bud Light boxes next time to avoid injuring random citizens, but also, in true chaotic form, he tells the archers to widen their stances to get better range. Bud Light is pleased to announce the arrival of its ingredient labels in February 2019.

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Songs - Add
Mood
Funny
Actors - Add
Gonzalo Bouza ... Guy shooting arrows, Molly Lloyd ... Archer, Rafi Silver ... Voice Over)
Characters
Agency
Wieden+Kennedy New York (Creative Agency)

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