Blue Apron TV Spot, 'Assemble, Bake and Enjoy'

As a mom rummages through the fridge, her husband gives her the news she doesn't want to hear: they just got their most recent subscription meal box. In the box lie veggies in a horrifyingly questionable state, but she gets to work anyway. Later, the mother is seen panicking in the kitchen and desperately asks the voice assistant what step 23 is, but unfortunately, the assistant lets her know that she needs to upgrade in order to access further steps, leaving the mom incredibly frustrated. Her daughter sees this mental break out of the corner of her eye and decides to order a Blue Apron subscription. Blue Apron says that its boxes come with pre-chopped ingredients, so the only steps you have are: assemble, bake, and enjoy. In stark contrast, the mom calmly puts together the meal, and she and her family happily enjoy it at the table.