Gymnast Simone Biles may only be 4' 8'', but she is packed with enough power to perform multiple backflips that blow away the judges' papers, floor a fan by chucking a bouquet at her and knock over rows of lockers. She uses Tide Pods to do her laundry and closes the machine with so much force that it knocks over nearby boxes and picture frames. Tide says that "she knows small can be powerful."

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Tagline
“Small But Powerful”
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Active
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Simone Biles ... Athlete
Agency
Wieden+Kennedy (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)
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