Macy's Thanksgiving Day Parade TV Spot, 'Old Friends'

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Back in the early days of the Macy's Thanksgiving Day Parade, a young boy attends with his family and connects with a large Santa balloon floating overhead, who gives him a kindly wink. As the parade marchers pass by, so do the years. Slowly, the boy grows into a man while continuing to attend the parade every year, and every year reuniting with his old friend. Eventually, the now-elderly man is absent from the crowd, and the Santa float looks glumly at the empty space he once occupied behind the barrier. Just when hope seems lost, however, a gust of wind interrupts the procession and lifts the jolly giant above the cityscape. It carries him along past a bridge and toward a pastoral house. Inside, the home-bound man gazes out and exchanges touching looks with Saint Nick, who offers him one final wink before flying off.

November 24, 2016
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Events & Venues
Holidays , Thanksgiving
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Pikachu, Santa Claus, Snoopy
BBH ... Creative Agency

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