Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's Thanksgiving Day Parade TV Commercial, 'Old Friends'

Back in the early days of the Macy's Thanksgiving Day Parade, a young boy attends with his family and connects with a large Santa balloon floating overhead, who gives him a kindly wink. As the parade marchers pass by, so do the years. Slowly, the boy grows into a man while continuing to attend the parade every year, and every year reuniting with his old friend. Eventually, the now-elderly man is absent from the crowd, and the Santa float looks glumly at the empty space he once occupied behind the barrier. Just when hope seems lost, however, a gust of wind interrupts the procession and lifts the jolly giant above the cityscape. It carries him along past a bridge and toward a pastoral house. Inside, the home-bound man gazes out and exchanges touching looks with Saint Nick, who offers him one final wink before flying off.

Advertiser
Advertiser Profiles
Tagline
“Believe”
Songs - Add
Mood
Emotional
Scene Location
New York City, NY
Events & Venues
2016 Thanksgiving Nov 24, 2016, 2016 Holidays Dec 24, 2016 - Jan 1, 2017
Actors - Add
None have been identified for this spot
Characters
Agency
BBH New York (Creative Agency)

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