Macy's Thanksgiving Day Parade TV Spot, 'Old Friends'

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Back in the early days of the Macy's Thanksgiving Day Parade, a young boy attends with his family and connects with a large Santa balloon floating overhead, who gives him a kindly wink. As the parade marchers pass by, so do the years. Slowly, the boy grows into a man while continuing to attend the parade every year, and every year reuniting with his old friend. Eventually, the now-elderly man is absent from the crowd, and the Santa float looks glumly at the empty space he once occupied behind the barrier. Just when hope seems lost, however, a gust of wind interrupts the procession and lifts the jolly giant above the cityscape. It carries him along past a bridge and toward a pastoral house. Inside, the home-bound man gazes out and exchanges touching looks with Saint Nick, who offers him one final wink before flying off.

Published
November 24, 2016
Advertiser
Macy's
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“Believe”
Songs - Add
None have been identified for this spot
Mood
Emotional
Events & Venues
Holidays , Thanksgiving
Actors - Add
None have been identified for this spot.
Characters
Pikachu, Santa Claus, Snoopy
Agency
BBH ... Creative Agency

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