Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

McDonald's McPick 2 TV Commercial, 'Better Luck Next Year: McRib'

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

After driving up to McDonald's and finding out he is just a bit too late to buy his beloved McRib, a man waits in his car all year until it returns. The seasons change, he grows a beard and fireworks go off in the air as the time passes. The McRib is back for a limited time and part of the McPick 2 Menu at the fast food chain.

Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
McDonald's McRib, McDonald's McPick 2, McDonald's Classic Filet-O-Fish, McDonald's Homestyle Burger, McDonald's McNuggets
“I'm Lovin' It”
Songs - Add
None have been identified for this spot
Actors - Add
Kevin Laferriere ... Guy waiting in car
We Are Unlimited ... Creative Agency, DDB Chicago ... Digital Agency, OMD West ... Media Agency
View All Screenshots