Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About VISA Checkout TV Commercial, 'Fumble: Larry's Ball'

During an NFL match, the Arizona Cardinals and the San Francisco 49ers get into a pileup due to a fumble. Two commentators wonder what it's like to be in the middle of the action. Inside the pile, Cardinals wide receiver Larry Fitzgerald is on his tablet buying a gift for his nephew. As a VISA Checkout user, Fitzgerald is able to save $20 on an Xbox One at BestBuy.com. After he makes his purchase, he casually grabs the football out of the hands of a 49er, to which the player responds, "Be my guest, Larry!"

Advertiser
Advertiser Profiles
Promotions
VISA Checkout users can get $20 off a BestBuy.com purchase (expires: 12/24/2015)
Tagline
“Everywhere You Want to Be”
Songs - Add
Mood
Funny
Scene Location
University of Phoenix Stadium, Glendale, AZ
Actors - Add
Arizona Cardinals ... Athlete, Ivan Allen ... Commentator on the left, John Farley ... Commentator on the right, Larry Fitzgerald ... Athlete, San Francisco 49ers ... Athlete, Anthony Q. Williams ... Arizona Cardinal #65, Morgan Freeman ... Voice Over)
Agency
TBWA Worldwide (Agency), BBDO Worldwide (Creative Agency)

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