Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'Pretzels'

Lily the AT&T lady demonstrates getting 15GB of data for the same price as 10GB using her customers' pretzels. She takes the man's pretzel, rips it in half and gives the other half to the woman for free. Lily tells them the metaphor becomes a sticky situation when she uses funnel cakes.

Advertiser
Advertiser Profiles
Promotions
Receive a 15GB mobile share plan for the price of 10GB
Songs - Add
Mood
Funny
Actors - Add
Milana Vayntrub ... Lily
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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