Media Measurement
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National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Kia Optima TV Commercial, 'PB&J' Featuring Blake Griffin

Los Angeles Clippers forward Blake Griffin is making a peanut butter and jelly sandwich when a Kia Optima appears from a whisk of smoke. As the car comes to a crawl, a confused driver asks Griffin where he's at. Without breaking stride in making his sandwich, he explains to the driver that he's in the zone, a place where various athletes pull off difficult feats in slow motion. When the driver asks Griffin why he's here, he explains he's making a textbook PB&J sandwich, an equal ratio of peanut butter to jelly. The driver compliments Blake on his sandwich, to which Griffin responds with a full mouth that it is perfect. As the Optima begins to drive off, a game of chicken is played by two fighter jets in the distance.

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Songs - Add
Mood
Funny
Actors - Add
Blake Griffin ... Athlete, Ray Stoney ... Driver
Agency
David&Goliath (Agency), David&Goliath (Creative Agency)

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