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Cadillac TV Commercial, 'Pedestal' [T1]

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People gather from all around to gaze upon a Cadillac car displayed atop a pedestal like an art piece. However, the car maker refutes this objectification, asserting that its vehicles are not trophies to be admired, but representations of the future. A woman climbs into the Escala, a concept car that will inspire the next generation of Cadillacs, and cruises through the city, sending the message that "intermission is over."

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Anna Borysewicz ... Producer, Ben Spivak ... Producer, Casey Cayko ... Producer, Keith McQuirter ... Producer, Krystn Wagenberg ... Producer, Melanie Wickham ... Producer, Susanne Preissler ... Producer
ROKKAN, LLC ... Agency, Carat ... Media Agency, Independent Media ... Production Company
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