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Shaquille O'Neal turns off chronic back and joint pain with Icy Hot's Smart Relief. Among leading brands, only Smart Relief is said to relieve chronic pain, helping patients get back to playing soccer with their kids.

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Tagline
“Turn Off Chronic Pain”
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None have been identified for this spot
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Active
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Aron Price ... Man wearing plaid, Shaquille O'Neal ... Athlete
Agency
Karlen Williams Graybill Advertising (Media Agency)
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