AT&T saleswoman Lily Adams tells a family of four that, since they have both AT&T and DirecTV, they can get an unlimited data plan. The daughter points out that this makes them rich. "Data rich," Lily replies. All four family members imagine themselves in a car ride using as much data as possible. The T.I. song "Whatever You Like" plays in the background as the mother, son and daughter stream video and text on their smart devices, while the father (who is wearing sunglasses and has the word "DATA" tattooed on his fingers) uses the GPS and maps on his phone. Back in the real world, the family is still dancing along with the music they were imagining. As the father comes to, he says he believes they can get used to being data rich. He then puts his arms around his wife, who is still immersed her data-rich fantasy.