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Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T Unlimited Plan TV Commercial, 'Data Rich' Song by T.I.

AT&T saleswoman Lily Adams tells a family of four that, since they have both AT&T and DirecTV, they can get an unlimited data plan. The daughter points out that this makes them rich. "Data rich," Lily replies. All four family members imagine themselves in a car ride using as much data as possible. The T.I. song "Whatever You Like" plays in the background as the mother, son and daughter stream video and text on their smart devices, while the father (who is wearing sunglasses and has the word "DATA" tattooed on his fingers) uses the GPS and maps on his phone. Back in the real world, the family is still dancing along with the music they were imagining. As the father comes to, he says he believes they can get used to being data rich. He then puts his arms around his wife, who is still immersed her data-rich fantasy.

Advertiser
Advertiser Profiles
Mood
Active
Actors - Add
Brooke Sorenson ... Teenage Daughter, Milana Vayntrub ... Lily Adams, Heather Horton ... Mom
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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