A man gleefully watches his daughter swing at a pinata at her birthday party. The scene shifts to slow motion, and a warped version of "Pomp and Circumstance" denotes the father's thoughts on his little girl's future. As she smashes the papier-mache animal, a narrator tells the man that she will be off to college before he knows it and that 12 years of inflation will make saving up for it difficult. The voice urges him to contact Scottrade when the thought really sinks in.

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“Now Is Your Moment”
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Keythe Farley ... Voice Over)

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