Volkswagen Presidents' Day Event TV Commercial, 'Passat'
A father steps out of the car for a few minutes tempting his two young sons to trick his wife via the App-Connect feature in their new Volkswagen Passat. The oldest son reaches over the center console and commands the app to text "Mom," letting her know that he's been on his best behavior and his younger brother chimes in that he needs a new bike. They proudly smirk at one another until a message from "Mom" saying, "You decide, they're your kids," comes in loud and clear. They shoot each other quizzical looks when their father gets back in the car and asks why they've been texting grandma. During Presidents' Day, you can purchase a 2016 Volkswagen Passat with customizable mobile features, such as the Android Auto App-Connect.
- Advertiser
- Volkswagen
- Advertiser Profiles
- Facebook, Twitter, YouTube
- Products
- Volkswagen Passat
- Promotions
- $1,000 Presidents' Day bonus on new 2015-'16 Passat, Jetta or Tiguan models (expires: 02/29/2016)
- Songs - Add
- None have been identified for this spot
- Phone
- 1-800-DRIVE-VW
- Ad URL
- http://www.vwdealer.com
- Mood
- Funny
- Events & Venues
- Presidents Day Feb 15, 2016
- Actors - Add
- Ajani Wrighster ... Younger boy, Kamal Angelo Bolden ... Father
- Agency
- DDB ... Agency, Johannes Leonardo ... Creative Agency, PHD USA ... Media Agency
Unlock these Ad Metrics
Media Measurement
- National Airings
- π
- First Airing
- π
- Last Airing
- π
- Creatives
- π
- Recently Aired On
- π
- Est. Spend
- π
- TV Impressions
- π
- National Impressions
- π
- Local Impressions
- π
- VOD/Other Impressions
- π
Attention & Performance Analytics
- Attention Score
- π
- Industry Avg. Score
- π
- Earned Online Views
- π
- Social Impressions
- π
- Sentiment
- π
- Engagement Rating
- π
- Spend SOV
- π
- Impressions SOV
- π
- Engagement SOV
- π