It's family movie night and Dad's in charge of getting the snacks. His wife turns on the couch to request something that's not junk food. Looking in the fridge, he sees several options including cupcakes and other junk foods. A tiny-sized milkman dressed in devilish red tells him to pick the TruMoo chocolate milk because it's delicious and then another tiny milkman in angelic white tells him it is also nutritious, so it might be a safe pick for a family movie night snack. TruMoo also introduces its Calcium Plus chocolate milk, which purports to have 50 percent more calcium than regular milk.