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Dodge Year End Blockbuster Sales Event TV Spot, 'Star Wars'

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"The Imperial March" from the film "The Empire Strikes Back" plays as a black Dodge Viper makes its way down the center of a deserted city street followed by a massive procession of white Dodge Challengers, Chargers and Durangos (all resembling Stormtroopers from the Star Wars franchise). As the cavalcade passes through the city, it draws the attention of onlookers including a man who just bought coffee from a cafe stand named Java da Hutt as well as a man and his dog dressed up to look like Han Solo and Chewbacca, respectfully. Finally, the cars all pull up in front of a movie theater showing "Star Wars: Episode VII - The Force Awakens." As two valets standing in front of the theater look out at the ocean of Dodge cars, one says to the other that they're going to need more help. Dodge is offering a cash allowance on the 2016 Dodge Dart GT during its Year End Blockbuster Sales Event. "Star Wars: Episode VII - The Force Awakens," in theaters Dec. 18, 2015, is rated PG-13.

Published
December 14, 2015
Advertiser
Dodge
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Dodge Challenger, Dodge Charger, Dodge Viper, 2016 Dodge Dart GT, Lucasfilm Star Wars: Episode VII: The Force Awakens
Promotions
Year End Blockbuster Sales Event (expires: 01/04/2016)
Tagline
“Join the Dodge Side”
Songs - Add
The Throne Room/End Title - John Williams
Ad URL
http://www.dodge.com
Mood
Active
Movies
Star Wars: The Force Awakens
Actors - Add
None have been identified for this spot.
Agency
Wieden+Kennedy ... Agency, SapientNitro ... Digital Agency, Starcom ... Media Agency

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