Amazon Prime TV Spot, 'Lonely Horse' Song by Sonny & Cher
About this Commercial
This 30-second commercial from Amazon showcasing their Prime service gets a little help from an unusual animal talent, a miniature horse. The ad quickly depicts the miniature horse not being liked by the larger horses that already claim residence on the field. The miniature horse is then abandoned and left to itself as the other horses congregate on a different part of the field. But this miniature horse's loneliness is where Amazon capitalizes on the ad, letting viewers see the simplicity of making purchases on their mobile app.
The commercial features no dialogue, just the upbeat tempo of Sonny & Cher's "Little Man" playing throughout the duration of the spot. Although horses have been used in other commercials from companies like Budweiser and DirecTV, this may be the first feature of a miniature horse in television advertisement. Several other animals could've been used in place of the miniature horse, but Amazon was wise in their decision as this is sure to be easily remembered and talked about heavily, especially by those with a soft spot for furry, lovable animals.
December 11, 2015