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Amazon Prime TV Spot, 'Lonely Horse' Song by Sonny & Cher

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A woman gets a new miniature horse for her farm, but the other horses don't seem to like the little guy. While the song "Little Man" by Sonny & Cher plays in the background, the woman uses Amazon Prime to purchase a dog door so that the tiny horse can come inside the house when he feels lonely.

iSpot Review - December 11, 2015

This 30-second commercial from Amazon showcasing their Prime service gets a little help from an unusual animal talent, a miniature horse. The ad quickly depicts the miniature horse not being liked by the larger horses that already claim residence on the field. The miniature horse is then abandoned and left to itself as the other horses congregate on a different part of the field. But this miniature horse's loneliness is where Amazon capitalizes on the ad, letting viewers see the simplicity of making purchases on their mobile app.

The commercial features no dialogue, just the upbeat tempo of Sonny & Cher's "Little Man" playing throughout the duration of the spot. Although horses have been used in other commercials from companies like Budweiser and DirecTV, this may be the first feature of a miniature horse in television advertisement. Several other animals could've been used in place of the miniature horse, but Amazon was wise in their decision as this is sure to be easily remembered and talked about heavily, especially by those with a soft spot for furry, lovable animals.

Published
December 07, 2015
Advertiser
Amazon Prime
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Amazon Prime, Amazon App
Promotions
Receive a free 30-day trial of Amazon Prime
Songs - Add
Little Man - Sonny & Cher
Mood
Active
Actors - Add
Ellie Rose Boswell ... Woman
Animals
Horses
Agency
Joint ... Agency, Initiative ... Media Agency
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