Two families turn down a grocery store aisle and set their sights on the same bag of Cheetos Puffs. Chester the Cheetah stands atop the shelf, waving a green flag as the two groups of shoppers race for the bag. One of the families snags the snacks first and quickly reverses direction. The battle turns into a chase as the teams bolt through the market and start launching projectiles at one another. A little girl in the second family propels a rubber band into a stand of watermelons, causing the fruit to roll onto the ground. The obstruction makes the first family lose control of the Cheetos bag, and the girl catches it in mid-air. Chester stands next to a store clerk in front of a large display of Cheetos Puffs, watching the chaos unfold. The clerk wonders if they should inform the families that there are more Cheetos, but Chester thinks the families will figure it out on their own... eventually.