Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Allstate Insurance TV Commercial, 'Caleb Is Mayhem'

Caleb Gauff won Allstate's DIY Mayhem Sweepstakes on Twitter. As a result, Dean Winters's Mayhem stars in a partially accurate rendition of his DIY mishap. Mayhem, as Gauff, wields a large chainsaw and starts cutting down a tree after watching two minutes of a nine-minute tutorial. When he's done, the tree falls backward onto his house and crushes his deck roof. Mayhem tells viewers to get an Allstate agent to protect their homes from themselves.

Advertiser
Advertiser Profiles
Songs - Add
Phone
888-ALLSTATE
Mood
Active
Actors - Add
Dean Winters ... Caleb Gauff
Production
Leah Karabenick ... Producer, Tim Godsall ... Director
Agency
Leo Burnett Chicago (Agency), Leo Burnett (Creative Agency), Anonymous (Production Company)
Screenshots

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