Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM Watson TV Commercial, 'Watson on Performance' Featuring Serena Williams

Tennis champion Serena Williams with IBM Watson, a question-answering program. The computer tells Williams that it analyzed her biggest matches and is able to create training programs customized to her playing style. Williams says she's impressed, though not quite impressed enough to consider Watson the Serena Williams of cloud-based cognitive systems.

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“Outthink”
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Serena Williams ... Athlete

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