Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2016 Volkswagen Passat TV Commercial, 'Beth' Song by KISS

A father takes his two sons out for a day of adventure, going to the amusement park, bowling alley and movie theater while the song "Beth" by KISS plays in the background. Beth, the wife, texts and calls him but he is too busy having fun with the boys to answer. On the way home, he uses the voice texting feature on his 2016 Volkswagen Passat to ask, "Beth, what can I do?" Beth asks him just to pick up a carton of milk.

Advertiser
Advertiser Profiles
Mood
Funny
Actors - Add
Andrew Burlinson ... Father, Jama Williamson ... Beth, Tristan DeVan ... Plays older son
Agency
DDB (Agency), Johannes Leonardo (Creative Agency), PHD (Media Agency)

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