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General Mills TV Spot, 'Again'

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General Mills is removing artificial colors and flavors from its cereal including Trix, Cinnamon Toast Crunch and more. A little girl pushes a revolving door, running in circles and shouting "again!" At a child's birthday party, a group of kids yell "again" to a child taking swings at a pinata. Other children exclaim the word "again" while flying a remote-controlled airplane with their dad, being swung in circles while wearing a cape and swinging between two adults as they walk over a bridge. Now that the artificial ingredients have been removed, General Mills invites us to love cereal again.

January 11, 2016
General Mills
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Cinnamon Toast Crunch, Trix, Cheerios Honey Nut, Reese's Puffs, Cocoa Puffs
“Love Cereal Again”
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Brendan Taylor ... Dad swinging around Supergirl, Eric Fell ... Dad tossing cereal into his mouth
Leah Fleischmann ... Producer
Publicis ... Agency, McCann Worldgroup ... Creative Agency, Mindshare ... Media Agency, Smuggler ... Production Company

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