Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About H&R Block TV Commercial, 'Na Na Na'
Two ranchers are sitting quietly on a rodeo bull pen when one of them mentions filing his taxes with H&R Block for "Na na na." His friend looks back at him with a little confusion on his face and asks, "Na na na?" He pulls out his little phone and shows his confused friend the $9.99 price for filing state returns online. The two continue saying "na na na" to each other, varying in reactions from surprised to accomplished.
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Mood
Funny
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Jonathan Tabler ... Cowboy wearing black hat
Agency
Fallon Worldwide (Agency), 360i LLC (Digital Agency), OMD (Media Agency)
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