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2016 Chevrolet Malibu TV Commercial, 'The Car You Never Expected'
Ad ID: 1296138
60s
2016
(
Inactive )
John, a Chevrolet representative, meets up with a focus group at a design clinic in Sonoma, California. He asks them to give their honest opinions on a white car that is on display, without disclosing its brand to them. They begin reviewing the vehicle and guess that it is either a Lexus, Acura or BMW. After finding out that the car supports Apple CarPlay and has Teen Driver technology, they assume that it is from a high price bracket. John finally reveals that the white sedan is actually a 2016 Chevy Malibu and the focus group is shocked to find out that pricing starts out at $22,500.
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Tagline
“Find New Roads”
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Scene Location
Sonoma, CA
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Potsch Boyd ... host
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McCann Erickson (Agency), Commonwealth//McCann (Creative Agency)
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