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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About 2016 Chevrolet Malibu TV Commercial, 'The Car You Never Expected'
John, a Chevrolet representative, meets up with a focus group at a design clinic in Sonoma, California. He asks them to give their honest opinions on a white car that is on display, without disclosing its brand to them. They begin reviewing the vehicle and guess that it is either a Lexus, Acura or BMW. After finding out that the car supports Apple CarPlay and has Teen Driver technology, they assume that it is from a high price bracket. John finally reveals that the white sedan is actually a 2016 Chevy Malibu and the focus group is shocked to find out that pricing starts out at $22,500.
Advertiser
Products
Tagline
“Find New Roads”
Songs
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Add
Mood
Active
Scene Location
Sonoma, CA
Actors
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Add
Potsch Boyd ... host
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency)
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