Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

2016 Chevrolet Malibu TV Commercial, 'The Car You Never Expected'

John, a Chevrolet representative, meets up with a focus group at a design clinic in Sonoma, California. He asks them to give their honest opinions on a white car that is on display, without disclosing its brand to them. They begin reviewing the vehicle and guess that it is either a Lexus, Acura or BMW. After finding out that the car supports Apple CarPlay and has Teen Driver technology, they assume that it is from a high price bracket. John finally reveals that the white sedan is actually a 2016 Chevy Malibu and the focus group is shocked to find out that pricing starts out at $22,500.

Advertiser
Chevrolet
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 Chevrolet Malibu, Apple CarPlay
Tagline
“Find New Roads”
Songs - Add
None have been identified for this spot
Mood
Active
Scene Location
Sonoma, CA
Actors - Add
Potsch Boyd ... host
Agency
McCann Worldgroup ... Agency, Commonwealth//McCann ... Creative Agency, Carat ... Media Agency
Screenshots
View All Screenshots

Media Measurement

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

Attention & Performance Analytics

Attention Score
🔒
Industry Avg. Score
🔒
Earned Online Views
🔒
Social Impressions
🔒
Engagement Rating
🔒