Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

2016 Chevrolet Malibu TV Spot, 'The Car You Never Expected'

National Airings
๐Ÿ”’
First Airing
๐Ÿ”’
Last Airing
๐Ÿ”’
Creatives
๐Ÿ”’
Recently Aired On
๐Ÿ”’
Est. Spend
๐Ÿ”’
TV Impressions
๐Ÿ”’
National Impressions
๐Ÿ”’
Local Impressions
๐Ÿ”’

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

John, a Chevrolet representative, meets up with a focus group at a design clinic in Sonoma, California. He asks them to give their honest opinions on a white car that is on display, without disclosing its brand to them. They begin reviewing the vehicle and guess that it is either a Lexus, Acura or BMW. After finding out that the car supports Apple CarPlay and has Teen Driver technology, they assume that it is from a high price bracket. John finally reveals that the white sedan is actually a 2016 Chevy Malibu and the focus group is shocked to find out that pricing starts out at $22,500.

Published
January 09, 2016
Advertiser
Chevrolet
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 Chevrolet Malibu, Apple CarPlay
Tagline
“Find New Roads”
Songs
None have been identified for this spot
Mood
Active
Scene Location
Sonoma, CA
Actors - Add
Potsch Boyd ... host
Agency
Carat ... Media Agency, Commonwealth//McCann ... Creative Agency, McCann Worldgroup ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots