John, a Chevrolet representative, meets up with a focus group at a design clinic in Sonoma, California. He asks them to give their honest opinions on a white car that is on display, without disclosing its brand to them. They begin reviewing the vehicle and guess that it is either a Lexus, Acura or BMW. After finding out that the car supports Apple CarPlay and has Teen Driver technology, they assume that it is from a high price bracket. John finally reveals that the white sedan is actually a 2016 Chevy Malibu and the focus group is shocked to find out that pricing starts out at $22,500.

Advertiser
Advertiser Profiles
Tagline
“Find New Roads”
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None have been identified for this spot
Mood
Active
Scene Location
Sonoma, CA
Actors - Add
Potsch Boyd ... host
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency)
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