About Juicy Fruit Longer Lasting Gum TV Commercial, 'Family Uses Zippers to Connect'
While out on a drive with their parents, two siblings try the Juicy Fruit Longer Lasting Gum that their mother offers them and begin to communicate via zippers. They wonder how long the flavor will last, and the baby quips, "Hopefully longer than this diaper."
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Tagline
“So Sweet You Can't Help But Chew”
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Ashley Bettcher ... sister
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DDB Chicago (Agency), Energy BBDO (Creative Agency)
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