Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Doritos TV Commercial, 'Insta-Bold'

Sometimes all it takes to bring out the bold in yourself is some inspiration. Well, inspiration and some Doritos. When a man sees a video on Instagram, he bites into a chip and is instantly transported to the top of a water skiing pyramid. Inspired by a video of that man, another man on a bus eats a Dorito and is suddenly spinning on a wheel, having flaming knives thrown at him in a Japanese game show. From death-defying feats to having a pet tiger, Doritos dares you to see what boldness the flavored chips will bring out of you.

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Tagline
“For the Bold”
Songs - Add
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Active
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None have been identified for this spot
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